Could your marketing be outdated, ineffective, or even harmful? Forbes.com columnist John Rampton recently featured several signs to watch for to know if your marketing is falling flat, including:1. You’re ignoring inbound marketing.It’s not just about the advertisements in magazines or online. Inbound marketing focuses on providing customers with valuable content, instead of pushing out a specific message. “Inbound marketing has been prove
The homeownership rate is on the decline again. The latest numbers reflecting the fourth quarter of 2016 show the homeownership rate fell from 63.8 percent a year earlier to 63.7 percent, the Census Bureau reported. While the drop may seem slight, it reflects an overall trend for homeownership in the country for the past few years. The historical average for the homeownership rate is about 65 percent.Despite improvements in the housing market, th
Real estate professionals should watch carefully the outcome of a jury trial taking place in federal district court in Seattle. The case, expected to wrap up Wednesday, centers around whether real estate technology company Zillow Group Inc. improperly used listing photos for its home improvement site Digs.VHT Inc., a real estate photography company, sued Zillow in 2015 for copyright infringement, saying Zillow violated its Terms of Use (TOU) in t
Smart technology, thoughtful -- yet simplistic -- design, and sustainability are the keywords when it comes to landscapes today.“Savvy homeowners are seeking smart landscape solutions, which means we’re finding new ways to adapt to environmental elements, making continued advances in technology and taking outdoor living to the next level,” says Missy Henriksen, vice president of public affairs at the National Association of Landscape Profes
Sumter, Fla., is the best place in the country for a borrower to get a mortgage, according to a new study by SmartAsset.SmartAsset’s study considered four factors to pinpoint the best places in the country to get a mortgage: overall borrowing costs, ease of securing a mortgage, affordable property taxes, and affordable annual mortgage payments.Borrowing costs were analyzed by factoring in expected costs over the first five years of a $200,000 m
The Hispanic demographic was the only ethnic demographic with an increase in the homeownership rate in 2016. The Hispanic homeownership rate rose from 45.6 percent in 2015 to 46 percent last year, according to the National Association of Hispanic Real Estate Professionals.Further, the Hispanic population added 330,000 households, leading in net household formations for 2016 too, according to Census Bureau data.“With credit remaining tight and l
Among 201 metro areas with populations of at least 200,000, 89 of those metros – or 44 percent – reached new all-time home price peaks in 2016, according to new data released by ATTOM Data Solutions.Notably, markets reaching new price highs included: Dallas-Fort Worth, Texas: $230,571 Houston, Texas: $214,795 Atlanta, Ga.: $181,000 Boston, Mass.: $390,000 San Francisco: $720,000Several Ohio markets – Dayton, Columbus, and Cincinnati – als
Some homeowners who sign up to have their homes redecorated and remodeled on a reality TV are having regrets. They say they got stuck paying thousands of dollars later on due to the TV renovations.Attorneys warn: You have to read the fine print before agreeing to these TV shows. On these reality decorating shows, homeowners aren’t often in complete control over what happens to their home. They may not like the design in the end. Further, to mee
Many studies show a pay gap exists between men and women, with women earning significantly less than men do. A new study compiled by PropertyShark and RENTCafe sought to find out how that gender gap in pay may affect single women’s buying power in the housing market in the 50 largest U.S. cities.You may find the most single-women buyers in the following cities, which were ranked as the most affordable for single women to buy a home: Detroit, Mi
America overall is a compassionate nation. In 2015, Americans donated more than $373 billion to charities, a record high, according to Giving USA.“The U.S. is a generous country,” says William Chopik, an assistant professor of psychology at the University of Michigan, who co-authored research about nations and empathy. “America is always coming to other countries’ aid whenever there’s a disaster. And hand in hand with that, we also ha
This website includes images sourced from third party websites including Adobe, Getty Images, and as otherwise noted.
