Have you ever been out to lunch with a business associate who continually checks their phone in the middle of your discussion? Or are you guilty of doing this yourself? It’s not exactly the most professional interaction. Screens today seem to be both a blessing and a curse. On one hand, your online and social media interactions with clients help you stay connected and even gain new leads. On the other, your device becomes your ball and chain, causing distractions and contributing to the loss of intimacy in face-to-face interactions.
But real estate professionals can make the best of both worlds. Jill Butler, broker-owner of RedKey Realty Leaders in St. Louis, outlines in her latest REALTOR® Magazine Broker-to-Broker article that it is possible to be both high-tech and high-touch in your business interactions.
Here is a peek at three of Butler’s tips.
- Create a calling or letter-writing campaign. Set aside regular dates in your calendar where you spend time calling or writing handwritten notes to your past clients and connections, checking up on them and letting them know you’re there to help.
- Use social media to get face-to-face. Create relationships online that lead to lunch meetings or other in-person interactions with potential clients. Approach it as a means to an end.
- Don’t forget about small data. Sure, you’re thinking about your online traffic and analytics in your business campaigns, but don’t forget about “small data" like clients’ birthdays, home purchase anniversaries, and other milestones you can use as touch points. Track these small data points to offer the personal touch to those in your database.
Source:
"5 Ways to Be High-Tech and High-Touch," December 2018
